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Christope De Vusser is the primary European to steer American large Bain & Firm—this is how he is leveraging AI instruments to make consultants work ‘smarter’


CEO Agenda supplies distinctive insights into how leaders suppose and lead and what retains them busy in a world of fixed change. We glance into the lives, minds and agendas of CEOs on the world’s most iconic corporations.


Administration consulting is named one of many hardest and high-pressure profession paths on the market. Take it from me—I began my profession at Bain & Firm in Brussels, the place I labored as much as 60 hours every week and infrequently didn’t come dwelling until 11 pm.

Christope De Vusser, International Managing Accomplice of Bain & Firm, is an inspirational chief who thinks in another way. He just lately turned the primary European to steer the American consulting large, off the again of his widely-praised efficiency within the firm’s aggressive non-public fairness division.

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Bain & Co.’s rank on the 2024 Fortune 100 Greatest Firms to Work For

De Vusser strives for work-life steadiness. He doesn’t work on weekends, enjoys being in nature and expands his horizons by visiting museums and avidly consuming books. 

He factors in the direction of AI as a revolutionary means for consultants to work smarter and crucially, discover higher steadiness. “[The tools] are boosting not simply my very own productiveness, but additionally doing that for colleagues as properly” he advised me in our interview for Fortune.

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Bain & Co.’s rank on the 2024 100 Greatest Giant Workplaces for Millennials

His enthusiastic endorsement of AI received’t lure me again to consulting, however maybe this Fortune CEO Agenda profile will encourage you to take up the instruments your self.

This interview has been edited for brevity.


Right down to enterprise

Fortune: What’s the single most necessary undertaking you’re engaged on along with your firm? 

I’d single out all our work with AI. It’s going to have a profound influence on each business and just about each enterprise—that is evolving into one other industrial revolution. AI goes to have far-reaching implications throughout a number of points of enterprise technique and the foundational capabilities corporations depend on to run—not simply issues like know-how, cyber and information, but additionally necessary dimensions round areas akin to buyer and worker belief, group and expertise. So, the disruption and alter it’s bringing is an enormous deal—for Bain and each shopper we work with. 

Which long-term development are you most bullish about for society and the financial system at massive?

Unquestionably, it’s AI that has the best potential for transformation from particular person companies to society and economies. It’s additionally necessary to acknowledge that such a robust know-how comes with dangers. That’s why we’ve put in place insurance policies and ideas to make sure we meet our dedication to accountable AI use—and we’re additionally a part of Microsoft’s Accountable AI Accomplice Initiative. We now have to steer cautiously and guarantee ourselves that, as we put AI to work, it’s in methods which might be accountable, moral and protected. Like different companies, we welcome regulation and coordination of coverage. We’re optimistic that AI will show to be a extensively empowering know-how and a drive for the widespread good, elevating productiveness and residing requirements.

“I’m making use day-after-day of all of the generative AI instruments that we’ve been rolling out at Bain for the reason that starting of final 12 months.”

For those who have been an financial policymaker, what could be your prime precedence?

Europe, like most economies, has come by way of a interval of extraordinary churn: the pandemic, provide chain disruptions, geopolitical conflicts, and the ensuing power disruption. A giant problem for Europe amid all of the volatility is to ship improved financial competitiveness and productiveness that may guarantee stronger development over the long run. It’s that financial muscle that may give Europe the capability to fulfill the challenges of the longer term—attaining web zero, guaranteeing power provide and safety, and securing improved residing requirements. 

Being productive

What time do you stand up, and what a part of your morning routine units you up for the day?

I often stand up round 6 to 7 am. I wish to kick off the day with a great breakfast and make amends for the information, perceive what’s taking place in enterprise and affecting all of the industries we work with, but additionally the broader information around the globe earlier than getting caught up on e-mail and beginning shopper and inner conferences.

PARIS, FRANCE - JULY 19:  Works by Franz West, Lemurenköpfe (1992) and Luc Tuymans, Eternity, 2021, are displayed during the Exhibition Le Monde Comme Il Va Exhibition At Bourse De Commerce Pinault Collection  on July 19, 2024 in Paris, France (Photo by Luc Castel/GettyImages)
Works displayed through the Exhibition Le Monde Comme Il Va Exhibition At Bourse De Commerce Pinault Assortment. Christophe extremely recommends their newest exhibit.

Luc Castel—Getty Pictures

What time do you’re employed till? Do you proceed sending emails through the evening and/or weekends?

I’m completely happy to work later within the night once I have to but it surely’s necessary to find time for household and to steadiness work and my non-public life. At Bain that’s one thing we attempt to make potential for our individuals and has helped us to be acknowledged as one of many world’s greatest locations to work. As a lot as I can, I don’t work on weekends or holidays—that’s the time to maintain the physique and the thoughts match, and to be with family and friends.

I wish to find time for operating, ideally outdoor, the place I can expertise and absorb the sounds of nature. Cultural pursuits are necessary to me, too—I make time each time I can to go to museums and galleries, benefit from the theater or watch up to date dance at an arts heart. I’ve simply loved visiting the Olympics with my household and whereas in Paris I used to be additionally capable of see the newest exhibition on the Pinault Assortment on the Bourse de Commerce. I can extremely suggest it!

What apps or strategies do you employ to be extra productive?

I’m making use day-after-day of all of the generative AI instruments that we’ve been rolling out at Bain for the reason that starting of final 12 months – Microsoft Co-pilot, ChatGPT-4, Zoom AI – and Sage, which is Bain’s state-of-the-art proprietary chat platform for our groups. All of those instruments let me work smarter and sooner—to do extra in much less time and to drive tasks forward with much less have to name on enter from others in our groups. So these instruments are boosting not simply my very own productiveness but additionally my colleagues as properly.

“[I’d ask my idol] how they consistently reinvent themselves, evolve to remain on the prime of their occupation, and maintain related to their audiences.”

Who’s in your “private board”?

I’m lucky to have the ability to draw on the recommendation of some trusted advisors, each in enterprise and private pals, and inside and outdoors Bain, who’ve suggested and supported me all through my profession and in current instances. I’ve lifelong mentors inside Bain and I profit drastically from the counsel of most of the agency’s senior management, previous and current. There are additionally some shoppers I’ve labored with over a number of many years who’ve change into private advisers and I can name on recommendation from various different exterior management advisors as properly.

The Px8, the wireless headphones of Bowers & Wilkins, being exhibited on the Android Smart Home display during the Mobile World Congress 2023 on March 2, 2023, in Barcelona, Spain. (Photo by Joan Cros/NurPhoto via Getty Images)
Alongside Apple, the CEO’s favourite firm is the British audio speaker and headphone maker Bowers & Wilkins.

Joan Cros—NurPhoto/Getty Pictures

Getting private

What ebook have you ever learn, both just lately or previously, that has impressed you?

I’ve just lately learn ‘The Wizard and the Prophet’ by Charles Mann. It appears on the large challenges the world faces – meals, water, power and local weather change. Grappling with optimistic and pessimistic visions of AI proper now, Mann’s ebook presents an excellent perception into what we’d name the duality of innovation. On vacation I wish to go for a lighter learn. Touring to New York recently I loved Colson Whitehead’s ‘Harlem Shuffle’. I additionally wish to learn authors from nations I go to – I learn the wonderful Haruki Murakami once I was in Japan not way back.

Japanese author Haruki Murakami poses during a photo call following a performance entitled the "Haruki Murakami produce Murakami JAM vol.3 A hot and gentle fusion night", at the Sumida Triphony Hall in Tokyo on June 29, 2024. (Photo by Richard A. Brooks / AFP) (Photo by RICHARD A. BROOKS/AFP via Getty Images)
De Vusser just lately learn a ebook by Japanese writer Haruki Murakami.

Richard A. Brooks—AFP/Getty Pictures

For those who might ask your idol one query, who would it not be, and what would you ask?

I’m an enormous fan of the humanities, creativity and music – and a number of the superb performers whose work I take pleasure in. What pursuits me about that world, and what I’d love to speak to individuals just like the saxophonist and composer John Zorn, or Brad Mehldau, the jazz pianist, and even Beyonce, about, is how they consistently reinvent themselves, evolve to remain on the prime of their occupation, and maintain related to their audiences. Sports activities are one other supply of inspiration – on the Olympics this week I noticed Mondo Duplantis profitable gold within the pole vault and set a brand new world file peak of 6.25m – it’s superb how he consistently improves.

Beyoncé accepts the Innovator Award at the 2024 iHeartRadio Music Awards held at the Dolby Theatre on April 1, 2024 in Los Angeles, California. (Photo by Michael Buckner/Billboard via Getty Images)
Christophe is an enormous fan of the humanities, creativity and music. He’d like to have a dialog with performers like Beyonce to ask how they frequently reinvent themselves.

Michael Buckner—Billboard/Getty Pictures

As a client, what’s your favourite firm and why?

Everybody acknowledges what Apple has completed as a enterprise from technique, to product design and innovation, to supply for its prospects. Personally, I’m additionally an enormous fan of Bower & Wilkins, the British maker of audio audio system and headphones – like Apple they’ve persistently delivered high-end high quality merchandise to customers over a number of many years. I really began out my Bain profession 25 years in the past in our Client Merchandise observe. I nonetheless work intently with that a part of the agency and I’m actually obsessed with our work with these shoppers who deliver world-beating merchandise to the market. 

And to finish on a lighter observe: What was the final costume you wore?

I dressed up in Seventies disco type to rejoice with some pals not so way back – an opportunity to let go of all of the every day enterprise lifetime of conferences and occasions and simply have some enjoyable. We danced to music past the Seventies – some hip- hop and soul in addition to the basic disco tracks.

CEO Agenda supplies distinctive insights into how leaders suppose and lead, and what retains them busy in a world of fixed change. We glance into the lives, minds and agendas of CEOs on the world’s most iconic corporations. Dive into our different CEO Agenda profiles.

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