During the last yr our publishing teams worldwide introduced or launched thrilling new imprints. The imprints’ objectives and mission vary from giving extra various voices a platform and publishing house to offering tailor-made content material for digital units and providing ancillary merchandise that leverage the facility and impression of our biggest authors. Here’s a roundup of a few of our new imprints:
KOKILA – Penguin Younger Readers (U.S.)
KOKILA (pronounced KO-ki-la), the brand new Penguin Younger Readers imprint, will deliver collectively an inclusive group of authors and illustrators, publishing professionals, and readers to look at and have a good time tales that replicate the richness of our world. Kokila shall be helmed by VP and Writer Namrata Tripathi, former Affiliate Writer and Editorial Director of Dial Books for Younger Readers.
The identify Kokila comes from the Sanskrit identify for the koel hen. The kokila has nice significance in Indian poetry and delusion, and is widely known as a harbinger of latest beginnings. Within the spirit of its identify, Kokila goals to middle tales from the margins and to create space for storytellers to discover the complete vary of their experiences including nuance and depth to the way in which youngsters and younger adults see the world and their place in it. Kokila will publish works by Pablo Cartaya, Sherine Hamdy and Myra El-Mir, Isabel Quintero and Zeke Peña, and Nilah Magruder. The imprint’s first listing of books shall be launched within the Summer season of 2019.
“The concept trade ensuing from mixing cultures and languages has formed the way in which I see the world,” says Namrata Tripathi. “At Kokila, we hope to construct a group round authors, illustrators, and readers who consider within the energy of sharing tales from throughout the complete spectrum of experiences. And they are going to be supported by publishing professionals with a deep dedication to that mission.”
ONE WORLD – Random Home (U.S.)
Final yr, Random Home relaunched ONE WORLD beneath Chris Jackson as Writer and Editor-in-Chief. His mandate is to revitalize and increase the historic publishing program—initially established in 1991 as the primary multicultural imprint at a significant publishing home.
Based on Mr. Jackson, “The elemental mission of One World is to offer a house for writers—together with novelists, essayists, memoirists, journalists, and thinkers and writers unconstrained by style—who need to inform tales and discover concepts that assist us reimagine our politics, tradition, and inside lives, with out the filter of the dominant tradition. Twenty-five years in the past, One World was launched as an imprint that might inform tales for and from and about all of us—and that sort of imaginative and prescient stays a radical and very important one at the moment. I’m thrilled we’ll be reanimating that concept and increasing its potentialities to seize the world in its fullness for this second.”
The imprint’s first two titles, BONES by Joe Tone and WE WERE EIGHT YEARS IN POWER by Ta-Nehisi Coates, had been revealed to a lot crucial acclaim.
POP PRESS – Penguin Random Home UK (Ebury)
Ebury, one of many UK’s main non-fiction publishers, launched a brand new imprint – Pop Press – devoted to inventive present publishing final fall. Headed up by Laura Higginson, Editorial Director, and Elen Jones, Senior Commissioning Editor, Pop Press will publish 18 titles a yr centered on trend-led, superbly designed, impulse-price-point present books.
Current and upcoming publications embrace: THE PERIODIC TABLE OF FEMINISM, which navigates the historical past of feminism via a few of its most outstanding advocates; HOW TO BE A PRINCESS, a group of inspirational fairy tales for contemporary heroines to mark the upcoming Royal Marriage ceremony in Could; STOP LOOKING AT YOUR PHONE, an illustrated handbook that reminds us we will survive with out our smartphones; and for some Christmas leisure there’s WHERE’S THE MERMAID?, a enjoyable WHERE’S WALLY-style e-book for mermaid followers of all ages!
With books more and more sharing the identical area in retailers as luxurious greetings playing cards, mugs, t-shirts and stationery, Pop is Ebury’s strategy to focus its collective, inventive vitality to make sure its books are the presents that buyers select.
PENGUIN LIFE – Penguin Random Home Australia
In January of this yr, Penguin Random Home Australia launched Penguin Life, an imprint centered on private improvement and wholesome dwelling.
Penguin Life will publish six books this yr, debuting with THE LONGEVITY DIET by Valter Longo, director of the College of Southern California’s Longevity Institute. Longo’s e-book has offered greater than 300,000 copies up to now in Italy.
Different authors on the listing are The Physique Picture Motion founder Taryn Brumfitt, the College of Pennsylvania’s Optimistic Psychology Heart director Martin Seligman, and founding father of the SugarByHalf marketing campaign and former staff physician for the Australian cricket staff, Dr Peter Brukner.
“Penguin Life allows us, as a enterprise, to higher join with communities and social points, and take extra duty for the way we affect and contribute to readers’ lives,” says Nikki Christer, PRH Australia’s group publishing director.
PETIT – Penguin Random Home India
Penguin Random Home India will launch a digital imprint Penguin Petit. That includes a fastidiously curated choice from Penguin Random Home India’s intensive listing of titles, Penguin Petits are brief reads, roughly 50 pages every, designed for ease of studying throughout digital units. Readers will now be capable to benefit from the writings by a few of their favorite authors briefly, low priced and extremely accessible digital codecs, together with works by Premchand, Gulzar, Devdutt Pattanaik, Ramachandra Guha, Sudha Murty and Anita Nair.
Penguin Petits will present nice, high quality content material to go well with a broad vary of pursuits, from fiction, nonfiction, youngsters’s literature, mythology to self-help, historical past and present affairs, and shall be out there in an e-book format.
Rukun Kaul, Affiliate Vice President, Digital and Enterprise Initiatives, Penguin Random Home India, mentioned “With Penguin Petit, Penguin Random Home India makes a foray into the world of accessible short-form studying. It’s designed for an more and more cellular India that may need to have the ability to learn anyplace and at any time. With its straightforward downloadability, wide selection of content material and accessible pricing, Penguin Petit ought to attraction to many readers. Our books and authors will even profit from the straightforward discoverability and elevated visibility that comes with making nice reads out there in a shorter and extra reasonably priced format.”
ORIGEN – Penguin Random Home Grupo Editorial
Penguin Random Home Grupo Editorial USA launched Origen (Origin), a brand new spiritual imprint for Spanish-language books, which is able to function titles on self-help, relationships, and a Christian-based life-style. The imprint will even publish titles for youngsters and younger adults beneath the Origen Children label.
“For a few years, we’ve got noticed that a lot of Spanish-speaking readers are keen on spiritual books,” says Silvia Matute, president of PRHGE USA. “It simply made sense for PRHGE to create a non secular e-book imprint and begin catering to the spiritual [Spanish-language] reader.”
The brand new imprint will publish roughly 20 titles per yr, amongst them works by outstanding Hispanics, corresponding to Pope Francis and evangelical pastor Samuel Rodriguez. The primary 4 titles had been launched in October, together with Pope Francis’s QUIÉN SOY YO PARA JUZGAR?
Sister firms in Mexico, Colombia, and the remainder of Latin America will publish further titles that shall be distributed as a part of the Origen listing.
Navkiran Dhaliwal is a seasoned content material author with 10+ years of expertise. When she’s not writing, she could be discovered cooking up a storm or spending time together with her canine, Rain.
